The telecommunications industry is in a period of transition. Martin Geddes looks at the change happening in the telecoms industry. Moving from a single sided, physical, high upfront cost market and having to own the supply chain; to a multi sided market where you are the middleman between two or more parties and profiting from the interaction on your service.

This comes at a time when the struggle to understand whether the internet stands either as infrastructure or a service; which can be owned and profited from and is not a common asset.  Telecom companies involved in media are having to deal with the shift where the power in media is. From distribution (telecoms owning the satellites and antennas) to aggregation (YouTube having a significant holding on the web's video).

BT is investing in becoming a service where it can provide greater efficiencies for enterprises to better interact with their customers. Looking at how to reduce the amount of people needed to maintain operation in a business's platform, how to better componentize software development kits and reduce errors in the supply chain of others.