Topic: The Internet and the World Wide Web

Jeff Bonforte, senior director of Voice Product Management at Yahoo!, discusses the company's vision for integrating voice with the core assets it has built up over the past eleven years. He describes the transition in voice communications currently being led by the PSTN replacement players. But Yahoo! is looking do more than become just another voice provider. It wants to fundamentally change the concept of what a call is and integrate voice with the information and services available on the Internet.

The Internet is producing waves of change that are hitting Chinese culture, from the highest levels of government to the poorest rural communities. In this talk from PopTech 2005, Rebecca MacKinnon discusses the impact of emerging technologies in China and how the Earth's most populous nation is in turn affecting the future of the Internet.

It takes a whole lot of metal and power to run the Internet, according to Tom Barton, President and CEO of Rackable Systems. Barton's short talk takes us on a fascinating tour of today's high density data centers, where the metal meets Web 2.0. Rackable Systems built some of Google's first servers and stands out as a rare example of a recent hardware IPO. The company now provides X86 servers, storage platforms, and services to some of the best known companies.

Jonathan Schwartz, President and COO of Sun Microsystems, is a leading voice among a rare breed of Chief Executive bloggers. In this freewheeling session at Syndicate 2005, Schwartz talks with Doc Searls, another well known blogger and Senior Editor of Linux Journal. The two take on a wide-range of topics revolving around openness, and how to make the most out of syndication.

The AJAX approach to dynamic web programming has caught on all over the internet, heightening our expectations for a new generation of rich, interactive web applications. In this conversation, Phil Windley sits down with Ben Galbraith, Bruce Grant and Scott Lemon, three experienced AJAX developers and evangelists, to talk about progress and challenges in the AJAX world.

Advertising on the internet has gotten big again, and much of today's advertising power is now in the smaller markets of blogs and niche publishers. Patrick Gavin, the president of Text Link Ads, talks with Larry Magid about the different ways that advertisers and publishers can be matched up to the benefit of both parties, as well as the different types of ads that small publishers can offer. Gavin, an expert on search engine optimization, also discusses some current topics in SEO.

The blogosphere is changing how customers gather and consume information about the marketplace. Scott Anderson, Hewlett Packard's Director of Enterprise Brand Communications took a huge step in bringing his company in line with the principles of open dialogue with its customers through the blogosphere. In this program Scott describes the experience and the challenges of evolving corporate communication beyond the static web and into the live web.

Mary Meeker's signature fast-paced presentation from the 2005 Web 2.0 conference answers some crucial questions regarding the relationship between internet trends and global technology markets. In particular, she examines whether - and in which areas - the US is losing ground to other countries and which internet-related innovations will lead to areas of substantial growth in the next 10 years.

The internet is starting to completely transform the distribution of multimedia content, and it's more than just delivering video over IP. At the 2005 Syndicate conference, Jeremy Allaire of Brightcove explains how using the internet is revolutionizing the distribution of video and multimedia products, creating a richer user experience and allowing producers greater freedom and reach for their products.

Mashups are a good example of what some Internet insiders are calling "Web 2.0," a relatively undefined term that sort of means something like the Web serving as a platform with sites that take advantage of -- among other things -- user supplied content. The best place to find mashups is at programmableweb.com which currently lists more than 450 mashups, 50 of which are classifies as "popular." Larry Magid speaks with three mashup site pioneers.